According to you what makes an eCommerce website stand out? It’s the idea? Or its interface?
If you ask us, the answer is, it’s functional and non-functional requirements.
In this article, we are going to focus on the functional requirements of an eCommerce website. They refer to the functions a website could offer or perform for example, comprehensive but unique interface, platform-independent (so that it runs on all devices), email newsletter tools (to inform customers as soon as any new product arrives), several payment options, and methods, etc. They are the core operations that your website offers and they are always responsible for the behavioral structure of your website.
This is the first step for any customer to start using an eCommerce website, so this should be the easiest step. There should be options to skip steps like linking a bank account or providing any sort of credentials.
Dependency on a single platform should be least. If someone wants to open your link on a different device, it should open smoothly.
Needless to say, it is the face of any website or company. Thus, it should be unique, comprehensive, and impressive. It should perform well on a low battery and should run satisfactorily with a poor internet connection.
This should be done very precisely. No one buys a product without checking its quality and properties, mentioning the quality and properties of a product is essential.
Make sure to provide an email newsletter service so that each time you have a new or improvised product, an email could be sent to your customers.
There must be alternative payment methods. If someone is not comfortable sharing their bank credentials, then pay on delivery option should also be available.
The website should not lag if any interruption occurs. Interruptions like calls, pop-up messages, and other notifications should not hinder the performance and working of your website.
Filters like- below a certain price, between a given price range, from a single brand only, above a certain price, etc. should be provided. Specific filters like from low to high or vice-versa should also be added.
A customer care service is the mouth of any company. This is the primary place where a customer comes for queries, complaints, etc. nowadays, artificial intelligence is used for initiating live chats. This is the simplest and fastest mode of communication between a website and a customer.
This is the best way to interact with customers and let them know about the exciting offers that you may provide.
When customers do not like the products or they are of no use to them, at such times they want to return, exchange or want the refund that product. If someone is not physically seeing a product, there are high chances of not liking that product. So, providing an easy pickup for the product will be very convenient for the customers.
If a customer likes a product, it should be easy for them to share it with their family and friends. One-click share is the easiest way that, nowadays, is used by several eCommerce websites. This one-click shares the link and pi9cture of the products to the designated social media networks.
In normal cases, if the customer returns a product, their refund goes directly to their bank account. Then if they make another purchase, it will again lead to entering credentials and stuff. To make this process simpler and faster, you can provide them with your wallet. Here, the refund money, cashback, discount money, and every other sort of money can store. For the next purchase, the customer will only have to choose that option and their value will be deducted.
It is very popular nowadays. Since everyone is curious about where their order is and when it will arrive, this feature will be quite helpful for them. It may include information like shipping date when it arrived at the customer’s city when it will be out of delivery etc.
These are the segments of websites that are least opened are very important at times. Terms and conditions are necessary for legal stuff but FAQs will require for customers to get answer. Of course, they will not contact customer service for every small query no matter how fast it can be done. Thus, it is necessary to provide an FAQ page.
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